Why professional photography of your products is so important
Quality product photography can be the deciding factor when it comes to a customer’s decision on whether or not to make an online purchase. This is because people remember only 20 percent of what the read, but 80 percent of what they see.Read More..
The truth is, the better your stuff looks, the more you will sell.
As more and more consumers look to make cheaper purchases online, businesses are increasingly investing more money in e-commerce websites and digital marketing strategies in order to secure their custom. This means that whatever you sell, from retro furniture to organic clothing, there’s probably going to be a litany of other sites out there offering the same service, potentially at a lower price point. Sites like Ebay, Amazon and Etsy also offer businesses multiple avenues to take their products to market, again making it more difficult for your e-commerce site to stand out.
This means that good product photography has never been more important for small and large online retailers alike. Regardless of whether or not you’re trying to address an international market, having arresting visual imagery on your site is one of the easiest ways to set yourself aside from other retailers online. If your company offers genuine, high quality products then it’s only befitting to have images that reflect this.
It’s no big secret in the digital marketing industry that more audiences than ever now access the internet through mobile devices, such as tablets and smart phones. As more audiences access your content on the move, there’s increasing pressure on your site to capture the fleeting attention span of users who might just be browsing aimlessly in order to fill time. With such a limited amount of time available, it’s difficult for your content to capture your audience’s attention and imagination, which means it’s up to your product imagery to do the job. It’s a slight cliché, but great product photography should do the talking for you, illustrating the quality and distinction of your product ranges and enticing your audiences to read into them further.